Digital marketing has been evolved from a simple online marketing into a more technical and complex marketing process. Thriving in the competitive digital marketing world is a huge challenge. The market is filled with innumerable channels competing against each other to garner attention in their product and services.
Therefore, there is hardly any room for slacking; everything needs to be in the perfect order to run an effective digital marketing campaign. Due to increased demands of advertisers, the configuration and web hosting also have a significant impact on your digital marketing crusade.
Therefore, we have created a list of few variables that you need to consider before choosing your web hosting solution, if you want to streamline your digital marketing campaign.
Web IP Address Trust
It is crucial that your website IP address is a trusted one. When using shared IP, it is possible that your website IP is shared by web spammers. This can seriously harm the credibility of your website and render your digital marketing useless.
Therefore, it is highly recommended that you create your website using your own dedicated server. It may cost you some extra dollars, but you can consider it as a long-term investment for your website, which can save you from several potential risks.
If budget is not an issue, you can also use Virtual Private Servers hosting, which will give you the access to your own personalized IP address.
Web Loading Page Speeds
According to Google, the faster website leads to more browsing time of the users. Additionally, Kissmetrics research shows that 40% traffic leave a website if your webpage loading time is more than 3 seconds.
The conclusion is, a slow website can hurt your digital marketing campaign. Therefore, it is essential to choose a web hosting solution that has the minimal downtime. You must conduct a thorough research about the web hosting provider’s downtime and specifications pertaining to bandwidths and backup before signing up. A good web host also provides backups to avoid the risk of your website going down.
In order to have an accessibility, you must need to configure your domain, and mostly it is the country specific domain. You must ask your hosting provider about the location where they will host your content. Moreover, you may also inquire if there are any restrictions on changing your content. Knowing these details can help you choose the solution which is better suited for your target audience.
We recommend you to choose the web hosting solution which provides simple configuration solutions like one-click installation and provides good customer support.
Google and other search engines try to provide more relevant and local result to the readers, therefore, geographical location and language relevancy have a significant impact on the digital marketing campaign.
Any spamming activity conducted by you or another party who is sharing your IP address can potentially damage your SEO ranking and in some cases may get you banned from the search engines. Therefore, make sure you do not post any spam material to your website.
Salman Zafar is an ecopreneur, consultant, advisor, speaker and journalist with expertise in waste management, waste-to-energy, renewable energy, environment protection, conservation and sustainable development. His geographical areas of focus include Asia, Middle East, Africa and Europe. Salman is the Founder of EcoMENA, a popular voluntary organization based in Qatar. He is also the Founder and CEO of BioEnergy Consult, a reputed consulting firm active in biomass, waste-to-energy and waste management segments.
Salman is a professional environmental writer with more than 350 popular articles to his credit. He is proactively engaged in creating mass environmental awareness in different parts of the world.
Salman Zafar can be reached at firstname.lastname@example.org or email@example.com