There is a myriad of factors that goes into determining the rankings of search engine results when somebody performs an online search. You may wonder why, when you search for your field of business, your store or product is not showing up on the list of results. One of the secrets behind these search results is ‘Search Engine Optimisation’ (SEO).
SEO is a vital component to the success of any business in the online age. If you can make it easier for search engines to find your product listings and the content on your website, you will rank better than others who have not optimised their website, and appear further towards the top of returned search results.
What is SEO?
Essentially, SEO is a method of increasing the number of visitors to your website by using keywords and structuring the build of your site to include content that is most relevant to what people are searching for online. Product descriptions and blogs, for example, are two ways that you can optimise your content for search engine results.
Additionally, it is not only the type of material that you are publishing, but also the frequency, length and number of posts on your site that contributes to effective SEO. Say you are running an online store – writing a weekly or fortnightly blog that is relevant in some way to the products or services that you are offering will help to generate more hits when people search for these products or terms online.
In the eCommerce world, this is referred to as ‘organic’ search results, meaning that people are finding your website or products on the internet for themselves via search engines, rather than being a result of paid advertising. This should be one of the top priorities for any business – to increase traffic to your website using unpaid methods are hopefully, converting this increase in visitors to more sales.
How about Paid Advertising and Social Media?
Obviously, it is important for most businesses in the modern era to have a strong presence on social media. These platforms are a fantastic way to showcase your products and your brand, and they are also a great way to engage with potential or existing customers.
Paid advertising is also of great benefit, as it can reach markets on social media and other sales channels that you ordinarily may not reach through your own social media posts or via organic search results.
These channels should be used to bolster your online presence though, not prop it up completely. A combination of methods is always going to yield the best results.
Quality SEO Is Key to Success
It is crucial to your online success that you do not neglect SEO. Your website is still the main point of sale for your business, and ultimately the face of your brand.
If your SEO game is strong, you are paving the way for people to find your business by themselves, and you will soar to the top of search engine results and convert those website visits to increased and ongoing sales.