As a startup, you need objective consumers to locate your business online. One of the major means this occurs is for your website to be optimised for search engines. Unless your prospective buyers heard of you before, they will not search for your brand name. This is why startups need to adopt search engine optimization (SEO) into their marketing strategy. In fact, SEO is an essential aspect for obtaining business in the beginning.
Start-ups that take SEO into account in the business planning process are more likely to get results by integrating and building the components necessary for successful SEO in the early stages of development. So what does a start-up need to do to obtain SEO success?
This article explains how to take SEO into account when developing their launch plan, why it is important and how you can make it work for you.
Your SEO Business Objectives
SEO can help you attain your business objectives. The function of SEO is more significant than simply increasing traffic from search engines to your site. In fact, an SEO strategy that instead focuses on bringing the right type of traffic will achieve greater results in the end.
With the help of SEO, you can achieve the following business objectives:
- Higher customer loyalty.
- More revenue, profit and Return On Investment (the most evident long-term objectives).
- Brand acknowledgement.
- A steady and growing source of leads.
- You’ll also learn which problems, motives, and topics that intrigue your audience, and which produce has the most business potential.
- Improved business longevity and customer loyalty.
For example, if brand awareness is important, prioritizing the relevance of content is less important. In this case, your goal is simply to make the brand more known and ultimately lead to sales. This approach is ideal for companies that cannot fully address the public.
In other words, if the objective is to produce demand, with exception of the most common general sense, you can divert your attention from relevance and focus on competitive evaluation and keyword research that generate the topics the fastest.
On the other hand, if your goal is to get targeted leads, invest in identifying relevant topics that compete less with the product or magnet for leads, rather than focusing on the total potential traffic. Also, before embarking on this, make sure your SEO business objectives are clearly outlined.
Your Brand Content
Almost all possible SEO strategies require regular content generation, some of these include:
Indeed, most SEOs attract consideration in the form of recurring traffic and links. It can only draw attention to the product pages and shopping. This requires a process of generating themes and ideas on a regular basis, which are the basis of the content.
SEO business objectives must be at the heart of the sort of content you generate. For example, an SEO strategy that focuses on lead generation focuses on creating attractive lead magnets that are sufficient to compel visitors to provide contact information and adding interesting supplements to these magnets leads.
On the other hand, if your main goal is to increase traffic to your merchandise pages, you need to develop a way to deliver blog articles and other content so that one you can naturally access your product pages in one single click.
In addition, visibility-oriented SEO strategies include broad appeal, limited competition, and many positive influencers who proactively provide links to content, allowing ideas with high traffic potential. This is why you need a development process.
Here are some methods to define the subject that you want to focus on:
- Use KeywordTool.io to display a large number of proposals founded on the automatic suggestion function of numerous search engines (including YouTube, Google, Amazon, etc.) linked to the specific keywords entered in the tool.
- Take advantage of Google Keyword Planner ,which is part of the Google Ads, to approximately estimate the popularity of search keywords
- As part of the budget, a tool such as SEMrush will assess the difficulty of a keyword by assessing the difficulty of contestants who also aim for the keyword.
- Browse frequently visited forums and social media meeting places for your target audience to identify points of interest, issues, subcultural symbols, interests and topics that may arouse interest and interaction, then identify these topics as keywords. This generation served as a starting point for reflection and research.
- Improve your SEO efforts by keeping SEO business objectives in advance, developing repeatable processes to generate ideas, finding keywords to research, etc.
An Audience of Influencers
A reliable SEO plan requires getting links from reliable sources (journalists, organizations and trusted businesses, top bloggers, etc.).
An influential person with a small number of loyal fans but not necessarily a large audience can also be a prized cradle of links. Developing link acquisition methods requires more than just search engines.
Links that support short term SEO without sending referral traffic or increasing brand awareness will not only lose added value, but the link itself may also not support long term SEO, which is a waste of time in the long run.
To get links that meet these criteria, you need to generate content that your influencers find stimulating enough to link to. Therefore, in addition to generating consumer-specific content, you should consider these influencers when identifying topics of interest.
The content that attract this kinds of intention often:
- Is commonly written with the consideration of influencers.
- Cross-promotes an influencer.
- Addresses a problem, question, or topic of interest for an influencer.
- Is the product of collaboration with an influencer.
- References or Mentions an influencer.
When creating a business plan for a start-up, think about how the business activity and product can create media attention by engaging relevant influencers. This includes stunts and publicity actions about the content you create.
We also recommend that you use your business and related expertise to provide journalists with a reliable source of information. We recommend that you use HARO (Help A Reporter Out) to get in touch with journalists who still need articles.
A Technical SEO Gameplan
When businesses fail to include SEO in their start-up plans, one of the most mutual issues is that they will face technical SEO problems in the future.
Although other search engines and Google have made great advances in their ability to rate websites, technical SEO issues make it difficult to correctly index websites and rank them in search results.
To solve this problem, when you start developing your website and other website resources, you need to solve the technical SEO problems and avoid the complex problems which might be difficult to solve in the future.
This is a very broad subject and requires more depth to resolve it completely. Therefore, it is recommended to hire a competent SEO expert as staff or consultant during the development and start-up process.
Here are some common technical issues that arise more frequently with longer avoidance and more difficult situations.
- The annexation of URL inquiry strings for user filters, sorting operations, campaign tracking, customisation, and so on, that produce pages with largely matching content but situated at separate URLs. These should be addressed or avoided using the official tag.
- Duplicate title tags.
- Substandard set up of analytics that displaces information about their referral source or unsuccessful tracks user actions
- Links to “infinite spaces” where a virtually endless number of pages are animatedly generated that would be inapt in search results.
- No cohesive process or automated for get rid of or revising pages without generating links to missing pages, readdressing users to unrelated pages unrelated to the original or misplacing authority from external sites that linked to those pages.
- Inadequate innovative content or excessive identical auxiliary content on pages.
- Poorly instigated or missing robots.txt, .htaccess, and XML sitemap.
Make sure your start-up game plan adheres to the SEO needs of clean technology during development and is part of regular preservation of your site.
The SEO strategy must be part of the business plan from the beginning. In the long term, this will help increase the company’s marketing potential. It also removes obstacles that can make your start-up invisible to your target audience who want to find them on search engines.
Identify the business objectives of SEO, develop the process of generating content for search engines, identify influential people and prepare for the technical obstacles that come with SEO. In the end it will help you compete with your competitors from anywhere in the world online.
SEO is an important ally when staring out on the internet. No matter what type of business you have, it is always important to have the right type of traffic flowing to your site. With advancements in AI technology adopted by google, it is now more than ever easier for clients to find you.
All you have to do is have the right SEO optimizations for your site and let Google do the rest. It is a complex process of how the connect the sellers to the buyers but luckily you do not have to worry about that. All you need are the right type of optimizations based on your company’s goals and you are on your way to success.
In case you have no idea about SEO optimizations, you can always hire an SEO expert to do this for you. Just remember to do it when you are starting up to make it more efficient and less troublesome.
About the Author
This article was written by Conor O’Flynn of O’Flynn Medical. Conor understands the importance of marketing and SEO in particular as he is the owner of a successful medical supplies company based in Cork, Ireland.
Salman Zafar is an ecopreneur, consultant, advisor, speaker and journalist with expertise in waste management, waste-to-energy, renewable energy, environment protection, conservation and sustainable development. His geographical areas of focus include Asia, Middle East, Africa and Europe. Salman is the Founder of EcoMENA, a popular voluntary organization based in Qatar. He is also the Founder and CEO of BioEnergy Consult, a reputed consulting firm active in biomass, waste-to-energy and waste management segments.
Salman is a professional environmental writer with more than 350 popular articles to his credit. He is proactively engaged in creating mass environmental awareness in different parts of the world.
Salman Zafar can be reached at firstname.lastname@example.org or email@example.com