As a marketer there are plenty of opportunities to improve your search engine rankings through blogging. But before settling for any strategy you need to realize that you can’t benefit in the long run by implementing a short-term SEO strategy. When you want the best SEO services, you need to ensure it in line with the latest trend since not all strategies that worked for you in the past will work for you now.
Some of the strategies that seem harmless last time can lead to penalties from Google. To build and maintain your online presence then you need to adapt to any update Google performs. These updates happen all the time and it is up to you to whether it affects you or not. By aligning your content with the latest Google algorithm, you stand a better chance of ranking high on its search engine. This post will give you 5 critical SEO strategies to help you drive organic traffic into your blog. Read through for more insights.
1. Stop Focusing Solely on Keywords
Most of the web owners only focus on keywords when they are trying to improve on their blog ranking, which is not a bad thing nor is it a good thing when you overuse these keywords. Google nowadays focuses on improving user experience and if you can’t offer that on your website, then your rank will not improve. This came into perspective when Google performed the Hummingbird update.
This is a smarter search algorithm that looks at keywords in context. This was to eliminate the over dependent of keywords that are only seen as strings of keywords and understanding them as meaningful concepts that make sense.
2. Share Your Content on Social Media
Blogs are very competitive and you need to be aggressive enough to cut into the competition. For your information, about 2 million blogs are posted every day and if you want to cut through the competition, you need content sharing on social media more than often.
Social media traffic can help you build your brand visibility for search engines and visitors to notice you. The best place to start is by sharing your posts on Twitter, Facebook, and Google Plus. You can create a regimen for regular updates that makes you accountable and responsible for your post every week. Even if your fans are not yet consumed the products you need.
3. Quality Versus Quantity Links
Back in the day, what mattered was the number of links in your SEO strategies, but not anymore. Today is all about the quality of the link not how many links you have. They are still cherished by search engines, but not in their thousand but where you got them from.
The majority would opt for buying links from other prominent companies, yes, you may manage to get thousands of links but this may land you into big problems once Google catches up with you. This is regarded as a black hat technique if SEO leads to penalties from Google. The best way of getting quality links building them by asking authoritative blogs to link back to you. These processes may be time-consuming but it’s truly worth it.
4. Promote Your Content to “Earn” Links
Don’t just think that by building your content you are going to get automatic backlinks. No, it doesn’t work that way. You also need to promote your content heavily so that people may know what you are all about. It would be hard to build a sustainable source of organic traffic if you don’t have an inbound marketing strategy that will help you get links.
The best thing to do is to find out who your audience is and you can do this through polls, surveys, and cold calls. Find out what your prospective clients want and solve their problems and they will come running to you.
5. Optimize Your Website for Mobile
Another great thing to ensure that you secure a good rank on search engines is to ensure that your reader gets the best experience when engaging with your website. Since technology has freed most of your readers from the desk and they can now access your products from their mobile phones, it is time you make your blog responsive to these mobile devices.
It is not a secret anymore that mobile devices have taken over which has led to Google now indexing websites according to how responsive they are to mobile devices. If your blog is more responsive enough you are missing out on a lot of opportunities and you need to do something about it.
I trust that these five tips are of great help to your fellow blogger and you are going to implement them on your blog SEO to better your ranking. There are also other ways to improve your ranking, but you have to watch out for black hat methods and grey hat SEO that can land you into the hot soup once Google catches up with you.