During the past few years, SEO has revolutionized and has evolved in numerous ways with time. Search engine marketers are constantly tackling challenges thanks to search engines’ or Google’s algorithmic updates. Behind every algorithm update, there exists a much bigger and certainly more critical theme-enhancing the search and boosting overall user experience.
SEO is all about UX or user experience right from the very first impression you gather when your website appears on search, to the actual ease, depth, and even relevance of all the information one gets when he visits your website. Many people are talking about a shift from specifically Search Engine Optimization or SEO to what is referred to as ‘Search Experience Optimization’. This implies that there is a shift or inclination towards bots from humans.
However, it is important to understand that search experience could be pretty difficult to measure. There are certain metrics such as time on site, bounce rate, conversation rate, pages viewed, etc. but these metrics may not necessarily tell the whole story always. It is of pivotal importance that you attempt at uncovering the maximum data for making sure that your search marketing programs and websites are helping to boost the overall search experience.
For doing this effectively, Social Market Way Digital Marketing Services experts have been evaluating heat mapping software that would be assisting you in understanding more deeply precisely where visitors are clicking, where they seem to be navigating, etc.
Conventionally, it was assumed that heat mapping software would be effective only in providing insight into development opportunities and website design. Heat mapping software has been pretty successful and helpful in getting valuable insight into SEO opportunities particularly when used along with valuable Google Analytics data. Thanks to heat map analytics, you could understand precisely where people seem to be looking for more data and information depending primarily on what they seem to be clicking.
Heat maps are supposed to be a mandatory tool for assisting marketers in understanding how their prospects or users are interacting with a website. As per Search Engine Land, everyone is in love with heat maps. We know that heat maps make it convenient and simple to visualize patterns clearly in your data. They are particularly good for evaluating the way performance would keep changing at different hours in a day and as per different weekdays.
Ways to Effectively Use Heat maps
Concentrate on Learning about User Intent
Visual analytics comes up with a great opportunity for learning more regarding the behavior of your audience. Moreover, with heat maps, you could identify specifically which portions of the page would be getting the maximum play. Precisely which content has compelled people to care about and which portions of the page they simply scroll over? You need to determine the point at which users bounce off.
Look for good openings or opportunities to boost user intent by determining the precise filters and menu options that are accessed most and which could demonstrate clearly to you the precise topics that your audience is more passionate about. This valuable data could be utilized for informing your PPC campaigns, blog posts, and future landing pages. You could strike up a comparison between paid search data and heatmap data for discovering keyword opportunities that you could use for informing your ad copy, content stratagem, social posts, ad copies, and more.
Moreover, it is a great idea to examine Google Analytics to get accurate information about dwell times and bounce rates. Your objective is to determine exactly how many individuals visit the particular page, how many leave the page since something is lacking in the content or the content is somewhat irrelevant to them.
Focus on Optimizing Page Layout
On several occasions, the page structure seems to be something that you are trying to navigate simply by using your best judgment. You must be well-aware of the fact that the white space, H2s, H3s, and such things are pretty important. However, it is important to note that there could be hundreds of significant factors that would be leading to an amazing UX.
The most common and effective way of using heatmaps is for understanding clearly how clients are interacting with certain on-page features such as CTA buttons, etc. where there is friction and visitors are moving through the website.
Find Out the Optimal Length of Content
Google has indeed been consistently reiterating the fact that word count does not have anything to do with content quality. You must focus your attention on providing answers that your users are looking for instead of taking up a lot of space unnecessarily. Your page must match perfectly with the search queries of your audience. This is precisely where heat maps come in.
You could utilize heatmaps for discovering how much information is required by your customers on a given topic. Consider using a scroll map to determine precisely where users are bouncing off the page. Just try to find out what visitors are doing next. You need to find certain answers to the following important questions.
Are the users leaving your website forever or have they got what they were looking for and are shifting to the next phase in the purchasing cycle? What do your competitor pages contain? What you should consider doing to come up with something better.
Make Your Site Easy to Use
Consider the products and websites you love. You generally love them simply because those things are pretty simple and easy to find and you did not need to think a lot for identifying those products. Simple is certainly the best practice here. Avoid complexities and intricacies to the extent possible.
Heat mapping software should be used effectively because they help you see the way various people are interacting with and behaving on your website. You could identify the potential snags that could have been responsible for your dipping conversion rates.
Understanding clearly how your site visitors are interacting with the content present on your website, its structure, and on-page elements would go a long way in building a robust SEO stratagem that grabs the attention of users, keeps them engaged, compels them to read a blog, and finally, convert more often.