It seems like an obvious and intuitive thing to know the answer to this question. Indeed, some responses are sure to make the journey from our brains to our mouths.
- It is convenient.
- It is easy.
- It is just something we all do.
Yes, all valid points. But why do we do it?
Every possible shop we can imagine exists out there. Just put your shoes on and go shopping.
The simple fact is that we no longer have to. Amazon and eBay changed our habits forever in the mid-90s, and it snowballed from there into a leviathan that was ecommerce in 2019.
Naturally, there is so much more to it than what a simplistic and naive response suggests.
Let us explore the various facets of ecommerce and gain a better understanding.
Top Players in Ecommerce
While the convenience of ecommerce fits almost seamlessly with the modern pace of life, there is still an art to it.
Bringing together so many different bits and pieces, which eventually resulted in this living, breathing, and continuously developing organism, is an incredible achievement. Actually, it may seem that ecommerce is a synergy of art and a clever adapting technique. Successful retailers such as Amazon, Apple, Alibaba Group, and eBay are on guard 24/7 and, as a result, they are constantly improving their online presence and introducing new experiences for their customers.
Essential Factors That Improve Sales
Aside from having relevant products, there are additional elements that elevate online shopping experience and bring in more customers.
As we all walk around totting multiple mobile devices, the first thing smart retailers did was to customize the interface to work on mobile phones. A brilliant move as 81% of adults in the US have one, and the expected revenue of digitally influenced purchases will be around $3.9 trillion. Multichanneling is another effective approach used to maximize sales.
Online reviews play a huge role in boosting sales, and observant retailers make good use of it as 45% of Americans use mobile phones to inspect online reviews and perhaps find a better deal. The same percentage of people will be brave enough to buy a product that they have not used before (or heard about it) if it has positive reviews. 82% of online shoppers in the US will inspect the ratings as well as read the reviews before they purchase a product for the first time.
One of the cornerstones of every successful business, online or any other, is providing the customer with outstanding customer support.
Customer support is so much more than merely nodding one’s head and saying “yes, you are right” to the customer. It is about creating a safe environment for your customers, where they are treated with respect. Furthermore, excellent customer support will allow businesses to retain existing customers and attract new ones. Moreover, it can also open doors to new business partnerships, uphold the positive image they have created, and help reduce overall problems every business inevitably faces.
Additional benefits such as customized promotions, loyalty programs, and discount codes can only add to the overall appeal.
Statistics show that ecommerce is on a steady rise, and by 2022 online sales are expected to be around $380 trillion. By implementing tried and tested elements that help improve ecommerce, retailers are sure to reap benefits. However, it is equally important to take into account the continual observation of new things that are appearing on the horizon, such as chatbots, warehouse automation, AI algorithms, and recommendation engines that can turn an already successful online business into a thriving one.
Salman Zafar is an ecopreneur, consultant, advisor, speaker and journalist with expertise in waste management, waste-to-energy, renewable energy, environment protection, conservation and sustainable development. His geographical areas of focus include Asia, Middle East, Africa and Europe. Salman is the Founder of EcoMENA, a popular voluntary organization based in Qatar. He is also the Founder and CEO of BioEnergy Consult, a reputed consulting firm active in biomass, waste-to-energy and waste management segments.
Salman is a professional environmental writer with more than 350 popular articles to his credit. He is proactively engaged in creating mass environmental awareness in different parts of the world.
Salman Zafar can be reached at firstname.lastname@example.org or email@example.com