Marketing is key to attracting people to your events. However, once you’ve used every move in the book to draw attention to your business, how you captivate your audience is all that will matter in the end. You want useful brochures, branded merchandise, and helpful staff that will ensure your visitors are all well-taken care of and aid you in creating a unique brand experience.
Something else that you will need is useful signage that will help guests find your event easily. In addition to directions, you should also think about displaying a custom event banner so that people can recognize your business in no time. What is more, banners can also be used in digital formats for your online events. Adding the banner to all your social media traffic will show that you are consistent and help you stay on your audience’s mind.
For a novice with a small budget, creating a custom banner can appear like a strain on the budget and something that will take away too much precious time that could be spent on planning the event itself. However, you can rest easy as there are free tools that can help you create a unique banner for your event rather quickly. Read on to learn more.
1. Try Adobe Spark
Adobe is known for a wide variety of quality products and Spark is one you can use free of charge. When it comes to making banners, they will provide you with thousands of templates that were designed by professionals. This means that you are never starting from scratch.
If you have any theme in mind, you can simply search for a mood, color, or aesthetic that fits your event. Once you find something you like, you can open it in the editor that will allow you to make changes. You can personalize it by changing the font and the color. Replace the stock images with those of your company’s logo and products or with some that you found in their image database.
For digital banners, you can even add animated stickers and gifs that will really make the design pop. Then, you can choose the sizes you want and save your work. Your custom banner can be shared digitally via email or text, you can post it on your socials straight away, or download it to have it printed later on. The designs you make with Adobe Spark will be saved so that you can always go back and make some adjustments.
2. Give Canva a go
On the other hand, you can also opt for Canva. Start by creating a free account if you want to be able to save your design. After that, the process is pretty much the same as with Adobe Spark. You will get to explore Canva’s range of templates in various styles and themes.
Once you click on one, you can customize it in just a few minutes if you have a clear idea. Everything from the font to the color of the text can be changed until you find the right combination. You can also explore and add images, icons, logos, illustrations, gifs, and so on. Save your design in whichever format best suits you, forward the image to professionals that will have your event banner printed in no time, and use it on your social media profiles as well.
3. Make one with Placeit
Placeit is yet another free tool that you can utilize to create a unique banner for your event. Opt for a design from the vast selection of templates and enter specific details about the event. Once again, everything including fonts, text size, and color can be customized. Plus, while you can upload your own image to serve as the background, you can also use any of the images from the library located at the bottom of the page.
Type in the dimensions that you need and your design will be adapted immediately. Placeit also includes easy sharing to various social media platforms, which will save you a lot of time. When you’re ready, download the image and print it.
While there are more options than just these three, they are a great starting point if you are completely new to customizing designs for your company. Use any of them to create a custom banner for your event and your guests should be impressed.
I’m Willy Beamen, contributor for Bizzmarkblog with 15 years of experience from Sydney, Australia. My work is mostly focused on helping small business owners and local startups to get off the ground and expand.