If we take a look at the contemporary business landscape, we can see that people change their jobs and move far more frequently than in the previous decades. This fact can be viewed from different perspectives but one thing is for sure – the moving industry whose sole purpose is to set the infrastructure for all these migrations have never looked in better shape.
Still, fortunate circumstances don’t always translate to an enduring company. If you want to create a successful moving business, you have to make sure the organization is set on healthy foundations. Let’s take a look at some of the tips that should help you along the way.
Create a sustainable business model
In order to do so, you will first need to conduct market research that will provide you with an overview of your direct competitors and their pricing models as well as the needs of your intended customer base. Putting these two things together will allow you to identify the potential gaps and create a sustainable service portfolio that will be well adjusted to the needs of your current market. Even so, setting your company as a local, family-oriented business can allow you to drastically cut the startup costs and leave enough room for future expansion.
Think of the branding
The moving industry may be undergoing a certain renaissance, but it is hardly carefree. One of the most difficult problems you will need to overcome as a newcomer is finding a way to set your business apart from the countless existing competitors.
To do this, you will first need to examine your moving strategy and identify your target customer group. Once you are done, try to translate the mission statement of your company into a simple logo and marketing messages that will leave a strong impression on your intended audience. Being funny and creative is highly advised.
Write down a detailed business plan
As soon as you’ve sorted through these two topics, be sure to put them into writing in the form of a business plan. Generally speaking, a business plan for a moving company should address the following topics:
- Business concept – The description of the business and the market it will serve.
- Financial features – Financial topics like profits, cash flow and sales.
- Financial requirements – The source of financing and how the capital is going to be used.
- Current business – The business’s legal form of operation, owners, and personnel structure.
- Breakdown of services – A detailed portfolio with an explained pricing model
- Major achievements – Milestones within the company that are essential for the growth of the business
- Marketing plan – Marketing strategies you are going to use to meet your goals.
- Financial projections – Financial goals and expectations based on the market analysis.
You will use this plan both as a detailed guideline and as a reference point.
Assemble a versatile fleet and toolkit
Since you are starting your company from scratch and don’t want to miss out on any business opportunities, you should try to be as versatile as possible. That is why you should go online, check quality trucks for sale and either buy trucks that will be able to serve multiple purposes or several tasks-specific vehicles. Once you establish a stronger market presence, you will be able to set your company up for more specific models (e.g. business relocations). The equipment you are going to acquire should follow the same reasoning.
Play up the marketing game
Investing sufficient funds in the marketing department and carefully choosing the channels that will appeal to your target audience might just be the most important step you will take during your company’s infancy. Regardless of your overall plans, it is highly advised to implement an aggressive online (social media, content, SEO) strategy that will increase your business’s exposure amongst the people who aren’t necessarily looking for your services. A couple of carefully performed guerilla actions can’t hurt your overall plans either.
We hope these five tips will help you to set your moving business on healthy foundations and make the first steps toward reaching the widest available audience. The moving industry is an incredibly safe and stable investment option. However, you need to have some basic knowledge and work very hard to succeed. The relentless competition will punish you for every mistake you make.
Derek Lotts is a Sydney based writer and researcher, a regular contributor at Smooth Decorator blog. He writes about décor, gardening, recycling, ecology and business. He thinks all of these topics fall under the self-improvement category. He believes in the power of sharing ideas and communicating via the internet to achieve betterment.