The Importance of Video in Digital Marketing
If you are new to the world of digital marketing, you may not be aware of how much video can benefit your efforts. Video can help increase your brand’s visibility and make it more memorable—and that’s just the beginning!
Video is one of the most engaging forms of content, but it can be an especially powerful tool when used for social media engagements. In fact, 87% of marketers who use videos say that it has helped in increasing traffic. And 79% of marketers who have not used videos yet plan on using them in 2022.
The key, however, isn’t just including video on your website but making sure it’s the right type of video and that you use it properly. Read on to learn more about how video can help you take your digital marketing to the next level.
The Power Of Videos In Digital Marketing
With so many devices and apps now making it easier than ever to create, share, and watch videos, digital marketers are getting creative with video content. In fact, 99% of digital marketers have decided to continue using videos as a part of their marketing strategy, and 66% plan on increasing or maintaining their video content output.
And for a good reason: Videos can help increase conversion rates by up to 85%, as consumers respond well to personalized videos or feature real people using your product. Plus, they’re more likely to be shared on social media platforms like Facebook and Twitter.
Types Of Videos To Include In Your Digital Marketing Strategies
You can use different types of videos in your digital marketing strategy. Here are a few options:
1. Video Advertisements
When you’re just starting out, it might be hard to create professional video ads, but they don’t have to be expensive or time-consuming.
For example, if you sell shoes online, try recording an ad on your smartphone while walking through a park or even around your own home—the more natural and genuine it feels, the better! Then, post that video on social media sites like Facebook and Instagram.
2. Behind The Scenes Videos
You can also create some behind-the-scenes videos to let your viewers know where the magic happens. These can be a great way to connect with your audience and share what it’s like working as a professional in your field.
3. Video Testimonials
Video testimonials for your clients can be a great way for you to build trust with potential customers and encourage them to become repeat customers.
For example, if you are a hairstylist, you could ask past clients what they like about your work and then record them talking about their experience.
4. Reels
Another option is to create a video reel of your best work. This might be a great way for potential clients or employers to get an idea of what you’re capable of.
You can use an online video editor to make creative, engaging, and interactive reels to promote your business.
Top Video-Sharing Platforms To Promote Your Videos
1. YouTube
YouTube videos are important for three reasons:
- First, they allow you to show your products or services in action
- Second, it enables you to connect with your customers on a deeper level by sharing behind-the-scenes information and personal stories
- Lastly, it allows you to expand your digital marketing reach through social media sites such as YouTube and Facebook
It’s easy to share videos across these social platforms and build an audience of followers who will be interested in what you have to say. The more people see your video, the more likely they will buy from you!
Today’s consumers want more than just text; they want a visual representation of what you have to offer them.
2. Facebook
Facebook videos are becoming an increasingly popular form of video content, so businesses must start incorporating them into their digital marketing strategy.
According to Facebook, more than half of U.S. adults (56%) use Facebook on a daily basis, and 92% of people who consume video content on Facebook in a given week also create some form of video content (Facebook IQ). There is clearly an opportunity for businesses to reach a huge audience via Facebook videos.
3. Instagram
More than 300 million people around on Instagram every day, and more than 80% of them check Instagram at least once a day.
As for Instagram’s video-sharing feature, It is a powerful way to connect with your community. Instagram is all about creating visually appealing content; short videos (1–15 seconds) do that better than photos or long-form videos. A video on Instagram can effectively tell your company’s story—and reach new customers in turn.
Why Videos Are Crucial For Your Digital Marketing Strategy
If you are struggling with using digital marketing to grow your business and want to learn how video can help, read on.
By using online videos, marketers are able to tap into an incredible range of potential customers. In fact, over 80% of people between the ages of 18 and 54 watch online videos every week, and over 90% of those who watch these videos purchase in that same time period.
This is why businesses should use video in their digital marketing strategies. With so many potential buyers watching videos, it makes sense for companies to take advantage of such a powerful tool.
Videos have been proven to increase conversion rates by as much as 60%. They also give users more information about products than text alone ever could. When looking at purchasing something, we all want as much information as possible about what we’re buying before we decide whether or not to buy it. Videos allow us to get exactly that!
Final Thought
The digital marketing industry is always changing and evolving, and it’s crucial to stay up-to-date with the latest trends and developments.
One of the most important ways to do this is by incorporating video into the digital marketing strategy of your business, which has become increasingly important as more consumers turn to their phones or computers to watch videos before deciding on purchasing products or services.
Use this guide on how video can help you take your digital marketing to the next level to learn why video should be an essential part of any modern marketing plan and how you can implement video into your strategy today!
Salman Zafar is an ecopreneur, consultant, advisor, speaker and journalist with expertise in waste management, waste-to-energy, renewable energy, environment protection, conservation and sustainable development. His geographical areas of focus include Asia, Middle East, Africa and Europe. Salman is the Founder of EcoMENA, a popular voluntary organization based in Qatar. He is also the Founder and CEO of BioEnergy Consult, a reputed consulting firm active in biomass, waste-to-energy and waste management segments.
Salman is a professional environmental writer with more than 350 popular articles to his credit. He is proactively engaged in creating mass environmental awareness in different parts of the world.
Salman Zafar can be reached at salman@ecomena.org or salman@bioenergyconsult.com
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