How to Create a Unique Brand Experience in Live Events

The best way to impress a client is to do it in person. No matter how great your website, how clever your online pitch, or how creative the PR packages you send out are, there’s nothing like seeing a person face-to-face to make a real connection and build a lasting professional relationship. And while live events as we know it are impossible to organize at the peak of the pandemic, we should certainly think about it and all the benefits it can bring us in the upcoming post-pandemic business environment.

Corporate events such as seminars, workshops, and product launch parties are such an important part of branding – they give you the perfect opportunity to actually showcase what your company is all about. However, creating a fun event is no small task and if you don’t know how to make it interesting for everyone who’s attending, you’ll risk harming the good name of your business.

That’s why we’ve decided to help you. If you want to know how to organize a unique experience at your upcoming live gathering, here’s what you need to do.

1. Create a narrative

A branding is more than its logo and tagline. A good brand has its own image and core values, and this is something you’ll want to show at gathering. It’s not just about making a fun party, it’s about being the ambassador of your own brand and about representing it in a positive light, it’s about showing people what you’re all about.

An essential step to creating any kind of corporate event is choosing the narrative you want to present. What’s the message you want people to remember about you? How do you want your brand to be seen? In fact, it’s a good idea to create a unique tagline for the event itself. Something short and punchy that describes your business and can easily be remembered by all of the attending guests.

2. Utilize your logos and color scheme

No need to overwhelm everyone by spamming your logo at every corner, but do make sure it’s prominently featured in the room where the event will be held. Also, what are the main design colors of your brand? If you want everyone to remember it, then utilize those colors in the decorations.

3. Bring in the right equipment

You can’t tell a story about your brand without the proper equipment. Make sure that everything from sound and lighting to staging is of the highest quality to get your message across. Don’t worry, though – you don’t actually have to buy your own equipment. You can simply rent it out for a day, and you can rent out pretty much anything.

For example, modern live event solutions include rigging services that include a custom set to help you create an inspirational presentation for your clients. If you don’t want to fiddle with sound systems on your own, it’s completely fine to hire a professional who will make sure everything runs smoothly.

You can also hire people to handle this equipment for you. If you don’t want to fiddle with sound systems on your own, it’s completely fine to hire a professional who will make sure everything runs smoothly.

4. Make sure everyone mingles

Your staff members might end up pulling to one corner and separating themselves from the rest of the group, but bear in mind that they are just as much your brand’s ambassadors as you are, so do encourage them to mingle with the guests. To help this along, provide cocktails – there’s nothing like a good cocktail to help break the ice and relax anyone who might be too shy or nervous to speak. Also, make sure to hire good caterers. Delicious food tends to put people in a good mood, so choose some tasty canapés for the event.

5. Be true to your values

Yes, you’re organizing a live corporate event and this will require you to present yourself professionally, but this doesn’t mean you need to organize your authenticity. Stay true to your brand’s core values and keep them in mind as you talk to your guests. Be open and honest, and let the eagerness in your eyes show. This will make you a lot more memorable than rehearsing specific phrases.

6. Decide what the post-event steps will be

The work isn’t done just because the event is. Organizers often forget to follow up with their guests and simply ask them if they’ve had a good time, and this can be a missed opportunity. Establishing post-event communication opens you up to building a stronger relationship with your clients and starting a real dialogue that will eventually lead to you doing more business together.

Wrapping Up

Following these steps will ensure you have a lively, inspiring live corporate event that will help you get in touch with business partners and nurture new relationships. As long as you leave a good impression, your brand’s image will slowly grow until you become a name that everyone recognizes.

Lily Miller

Lilly Miller is a Sydney-based graphic designer and a passionate writer. Loves everything about home decor, art history and baking. Shares home with two loving dogs and a gecko named Rodney.